The evolution of technology has radically changed how people interact with the internet as they try to find answers to their questions. There are now several virtual assistants available such as Google Assistant, Cortana, Alexa and Siri. The advancement of technology has led to the need for more sophisticated tools to conduct online searches such as the use of online voice searchers for voice search queries. In fact, voice search results have been found to load more quickly than web pages. Voice search is slowly gaining mileage because of the user convenience it provides as one only needs to speak with an assistant as opposed to typing a query.
Voice Search SEO
Recent studies have shown that over 60 percent of smartphone users in the U.S interact with voice search at least once a year. Even those accustomed to online searches are beginning to see the advantages of voice searches. This method is not only faster when compared to typing queries, but it is also effective in certain situations. For instance, whether you are cooking dinner or folding your laundry, you can easily speak to a virtual assistant without having to go through the cumbersome process of typing a question. This means that you can find an answer to any question in any kind of situation.
Importance of Voice Search SEO
Businesses can take advantage of this form of SEO and make more dollars. It is therefore important to align content with the customer’s needs which involves optimizing websites for mobile users first then using long trail keywords. Here are some ways that web marketers can ensure the growth and success of their businesses using voice search SEO.
1. Develop a question and answer format for your content
Most voice searches come in the form of a problem hence it is wise to create a format that can take advantage of questions and answers. Roberto Robles, SEO strategist at KatRank, mentioned that “this SEO strategy can be extremely effective for your online marketing if you include some of the frequently asked questions with quick answers. This will also ensure that Google is able to know the context of the information you provide“.
2. Create a mobile-friendly user experience
As a voice search SEO marketer, you need to consider several aspects when developing relevant and valuable content for your audience. These include:
- The needs of your customers
- Where your customers are searching for information
- How the customers are searching for this information
The online search landscape has shifted towards mobile devices such as smartphones hence your voice search SEO strategies should align to this change since most voice searches are conducted via mobile devices.
3. The local SEO factor
Location is an important element of online searches which means it is necessary to optimize local SEO listings to make the results more relevant. Optimizing local directories such as Google My Business will ensure that all business information is updated which ensures that local searchers will find your business content easily and quickly. This also increases your online visibility.
4. Use natural language to create your searches
This involves creating voice search queries or statements that are more natural-sounding. Include phrases in your content that are capable of driving qualified leads who are using voice searches to your website. The Related Keywords feature in SEMrush for instance is a good way to find natural-sounding language suggestions for your content.
Optimizing for voice search is becoming a critical strategy for SEO success. Its adoption cannot be overlooked by marketing experts who are looking to increase their online presence.